We are committed to produce an out of home currency which will contribute to building the credibility and stature of the Out of Home (OOH) industry.
The OMC’s vision is to produce consolidated, inclusive and representative research covering all OOH areas.
Management of available and potential assets.
Establishes a reliable dataset for understanding audience movement. Conducted by Ask Africa.
Provides granular traffic intensity insights by modelling the Travel Habit Survey with mobility information sourced from HERE Technologies and other sources.
Integrates inventory and audience data to deliver measurable, comparable media metrics for OOH frames, campaigns and packages.
Management of available and potential assets.
Establishes a reliable dataset for understanding audience movement. Conducted by Ask Africa.
Provides granular traffic intensity insights by modelling the Travel Habit Survey with mobility information sourced from HERE Technologies and other sources.
Integrates inventory and audience data to deliver measurable, comparable media metrics for OOH frames, campaigns and packages.
Together, these systems create a closed-loop ecosystem for OOH advertising:
From asset management → audience measurement → traffic modeling → campaign delivery with standardized metrics.
Many agencies simply will not engage or place business without OMC-verified data, and having those independent metrics has helped us open doors, build credibility and secure a greater share of spend. The industry desperately needs a broad-based, standardised and recognisable measurement metric, and OMC is playing a crucial role in defining that foundation.
OMC Road Data has significantly helped Summit OOH Media gain traction in the OOH space and give our work more professional credibility. Currently, clients and agencies alike seek credible data that enables them to compare OOH with other media channels such as radio and television, and as a result, we can present such data backed by OMC’s granular mobility and roadside analytics.
OMC data strengthened our outdoor offering by delivering reliable audience insights that improved targeting campaign performance, and overall media value
OMC data has helped Kemvest justify its pricing strategy to clients and further guide them in developing well-informed media plans and strategies. OMC has also played a key role in assisting us with the site development approach and the media type deployed in each market. Our approach to site development is now well-informed and takes a more pragmatic approach rather than intuitive
Massive thank you to the OMC team – your support and insights have been invaluable in helping my business push boundaries and deliver smarter, more impactful solutions
OMC has significantly helped Kemvest gain traction in the OOH space and give its work more professional credibility. Currently, clients and agencies alike seek credible data that enables them to compare OOH with other media channels such as radio and television, and as a result, we can present such data.
We’ve loved working with the OMC team and have seen what a difference it has made being on their system when presenting to agencies. Being a OMC member has definitely paid off
