CASE STUDIES

Takealot’s programmatic outdoor campaign for luxury beauty brands across 59 digital screens in five South African provinces achieved 63% reach and a 54.73% attributed conversion rate, driving over 3.3 million unique beauty enthusiasts to their e-commerce platform.

Primedia Outdoor’s ROAD case studies show how data-driven billboard placement optimizes campaigns, with examples including a national campaign reaching 6 million people monthly and a 68% reach increase from adding just 5 strategic sites.