Outdoor Measurement Council updates stakeholders on audience research
New audience measurement model for SA OOH
ROAD 2.0: OOH Measurement with Trish Guilford
Sexy new tool, ROAD, set to revolutionise OOH planning
Growing from Strength to Strength
Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative media owner research body took place.
We’ve come sooo far
They say that the best way to experience life is to travel and this year I have realised that the best way to gain the most knowledge about OOH is also to travel.
The Media Yearbook 2023
The past two years have been a period of massive transformation for the OMC.
Outdoor Measurement Council gears up to launch new currency
We’ve done it! Now we can give you accurate performances for your digital OOH campaigns
Have you ever wondered what the correct way is to measure the reach of a Digital roadside billboard?
Out of Home Measurement Council (OMC) plans for 2020
2020 is definitely a year to look forward to for the OMC. We have started the year off with a bang – literally!