Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative media owner research body took place. Who would have ever expected that the industry often referred to as the “cowboys” of the advertising industry would have put many differences aside, worked together and have gotten …
They say that the best way to experience life is to travel and this year I have realised that the best way to gain the most knowledge about OOH is also to travel. Sitting in my motel room in Eugene Oregon, USA whilst I write this article, I have come to the realisation that whether …
The past two years have been a period of massive transformation for the OMC. From our previous ROAD currency to our brand new audience data ROAD 2.0, with our new methodology and software partner MGE Data, the OMC have certainly hit the FAST FORWARD button. It is safe to say that the changes have been …
Continuing our ROAD navigations into 2021 There is no doubt in anybody’s mind that 2020 has been a year like no other. I don’t believe that there is one company in the advertising world that can say they have not changed something to try and make a difference. Whether it has been the way they …
By Trish Guilford, General Manager of the OMC Have you ever wondered what the correct way is to measure the reach of a Digital roadside billboard? Ahh, that’s right – take the reach, if the media owner is one of our members, or the traffic count, if they are not, and divide it by …
We’ve done it! Now we can give you accurate performances for your digital OOH campaigns Read More »
By Trish Guilford, General Manager of the OMC 2020 is definitely a year to look forward to for the OMC. We have started the year off with a bang – literally! We have ten new members who have been uploaded onto our software, Quantum, bringing the number of roadside panels for the industry …
Out of Home Measurement Council (OMC) plans for 2020 Read More »
