OUR RESEARCH

Technical Documents

OMC Travel Survey Technical Document

Travel Survey Technical Document

Presentations

ROAD Reach and Frequency Model [February 2025]

OOH Audience Research Methodology

Averages & Guidelines

ROAD 2.0 Metrics

OMC Roadshow – Presentation (October 2023)

ROAD 2.0 launch video

The Outdoor Measurement Council (OMC) shares third year of research and demonstrates how to optimise Out of Home (OOH)